Sticks and stones may break my bones ... but words can kill me
Managing corporate reputation in the food and drink industries

Managing corporate reputation in the food and drink industries

Food and drink are naturally emotive topics. Far distant from the means of production, consumers want brands of food and drink that they recognise whose quality and consistency they trust. A good image is vital; producers/distributors of branded food and drink are among the biggest spenders on television and print advertising.

IRP’s report on managing corporate reputation in the food and drink industries focuses on all the key issues relating to food and drink producers and processors. It is an essential tool both for risk managers and financial directors in the food and drink industry and for the brokers and insurers that help them to handle their risks.

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